Creative Team Member, Laura, shares her advice for Artsy Title Time Savers.
Artsy Title Time Savers
I love adding artsy titles to my layouts, but it’s easy for me to overthink them to the point where I get stuck and frustrated.
Anna frequently talks about not getting hung up on reinventing the wheel for every design, especially when life is hectic.
At those times, I try to remember to just go with what I know works for me.
Here are 3 of my go-to title strategies for creating artsy titles–fast.
1. Font Matching
Match the title font to another element in the layout design.
- This helps support unity in the layout design so that the title looks deliberate and not an afterthought.
- If you like large-scale titles, this approach also helps the title fit more naturally into the design.
- Use fonts that have similar shapes, lines, colors or motifs to other elements in your layout.
The Maple Origins font in ‘Canyon Lady’ has a lines of similar size and weight to the flowing curves of the sketch on Joni Mitchell’s album cover
In ‘Trek to Gold,’ the Elephant A Oblique font sports line angles similar to those in the moving train.
2. Title Embellishment
Add one or more dimensional elements to a title.
- This adds easy visual interest to your words and creates a focal point.
- Serves to adhere words to a page and avoid title that appear to ‘float’ on the page.
- Place a variety of LabeledWord elements at different orientations and then anchor them with clustered elements.
- A button and UrbanThreadz adheres the title ‘Rolling the Pom.’
- Notice how the word ‘Pom’ is typed in the Laundromat 1967 distressed font that echoes the seedy goodness of the pomegranate.
- The key cluster adheres the title in ‘The Druid Tree.’
- An italic font for the word ‘Tree’ complements the organic lines in the tree branches.
- A stout font was selected for the word ‘Druid’ to emphasize and relate to the sturdiness of the little house.
3. Pre-designed WordART
Jump-Start Your Title with page-ready WordART.
- Create a title with one or more pieces from an aA WordART pack.
- Customize using Layer Styles, Blending Modes or Color/Size/Rotation adjustments.
- Crop words from a WordART element and re-arrange as preferred.
- All of the WordART (including the glittery “big”) in “Hanging with the Big Guy” comes from Holiday WordART Mix No. 8 .
- To this I added a few words of my own and a word label to complete the design.
- The same strategy was applied in both ‘Ca-Ching’ and ‘Outside/Inside.’
- I also added texture and color to the text by clipping papers and transfers from various Artplay Palettes to the fonts.
Three tips if you’re doing this:
- Type your words in a large ‘blocky’ font such as Coda Heavy or Blackoak Std Regular.
- Apply Drop Shadow Layer Styles the words to add dimension.
- Adjust the Blending Modes of the word layers to add even more visual interest.
I hope you give it a go yourself – Use your imagination to make your own artsy title.
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